BonBon — A Swedish Candy Co.

BonBon is a candy shop on the Lower East Side of Manhattan. The three founders are childhood friends who hail from Sweden. Their mission is to bring the amazing taste, tremendous variety and vibrant culture of Swedish candy to life for New Yorkers. Using a special blend of Swedish wonder and humor, BonBon products appeal to the childhood joy in all of us.

Brief: Create brand awareness with whimsical slogans
Copywriter: Daniel M. Hughes
Art Director: Daniel M. Hughes
Platform: Instagram (Published 2018)

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Close attention was paid to writing in BonBon’s voice, using their distinctive colors and showcasing their brand in a colorful, upbeat and delight-inducing manner.

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